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New from Fujifilm


See the big picture and expand your creative options with FUJIFILM GFX100S II digital camera.
Offering an immersive large format photography experience, this camera takes key functions from the flagship GFX100 II and combines them into a small, lightweight and ergonomic body that weighs just 883g(1.95lbs). 
Enjoy detail-packed, color-rich 102-megapixel images from the newly developed sensor and experience rapid image making at up to 7 frames-per-second courtesy of X-Processor 5 imaging engine supported by an AI-assisted subject tracking autofocus system that’s effective down to -5.5EV. Creative freedom is assured by the class-leading in-body image stabilization which offers a considerable benefit of up to 8.0 stops.
For videographers, GFX100S II offers industry-standard 4K/30p resolution, along with 4:2:2 10-bit quality in-camera recording. 12-bit ProRes RAW and Blackmagic RAW can also be recorded externally via HDMI, while further workflow flexibility is provided by F-Log and F-Log2 formats alongside native Camera to Cloud functionality.


Extend your creative vision with FUJINON GF500mmF5.6 R LM OIS WR lens. Pairing a compact, lightweight design with a super telephoto focal length equivalent to 396mm, this powerful optic puts previously out-of-reach subjects in range for FUJIFILM GFX System users.

The lens’s optical construction uses five ED and two Super ED elements to control aberrations and deliver detailrich images up to 102 megapixels, plus the 6.0 Stop Optical Image Stabilizer keeps camera shake in check so you can create without compromise.

Stay at the heart of the action thanks to the silent, high-speed linear autofocus motor, which ensures no moment is missed, while the focus preset options minimize reaction times when tracking subjects at pre-selected distances.

GF500mmF5.6 R LM OIS WR lens is also suitable for use in any conditions, even with the optional GF1.4X TC WR teleconverter (sold separately) attached. Its weather-resistant design keeps dust, water and low temperatures at bay, yet at just 24.7cm (9.4in) long and weighing a mere 1375g (3.03lb), it will always be ready for a long day in the field - just like you.

Experience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added  versatility of being able to change lenses.

Common features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use.

X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held. It’s family friendly too, with easy to use analog controls
and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects.

Collaborating is simple too, thanks to X-T50’s native Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here. 


Body Only





Charcoal Silver


XF 16-50mm R LM WR Lens Kit 





Charcoal Silver


XC 15-45mm OIS PZ Lens Kit 





Charcoal Silver


Never miss a moment with FUJINON XF16-50mmF2.8-4.8 R LM WR lens. The perfect lens for any FUJIFILM X Series body, including the latest 40-megapixel models, this compact, lightweight zoom is ideally suited to countless subjects thanks to its 24-76mm equivalent focal range.

XF16-50mmF2.8-4.8 R LM WR is also weather-resistant and features an internal zooming mechanism that maintains its compact 7.14cm (2.8in) length at all focal lengths. This makes it perfect for both photo and video use, whether using filters or balancing a camera and lens set-up in a rig.

Performance is expanded further with the addition of a rapid linear autofocus motor and focusing down to just 0.24m (9.44in) throughout the focal range.

Serving as a replacement for the ever-popular FUJINON XF18-55mmF2.8-4 R LM OIS lens, this new optic offers crucial upgrades and improved optical performance – perfect for the X Series bodies of today and tomorrow.