Re-Engineering the Photo Studio shows photographers of all specialties how to use digital technology to upgrade their studios into competitive, self-sufficient operations, heighten the quality of their images, and increase profits. It tackles the hottest issues facing photographers today: how to get ahead of the fast-breaking changes in the business, provide customers with the most up-to-date services, and prepare for the technological advances of the future.
Equally designed for beginner, intermediate, and advanced computer users, the book explores every aspect of the transition from silver-based photography to digital imaging, including: image acquisition and conversion; enhancement, and output; buying or upgrading a computer for digital imaging; integrating new hard- and software into both creative and business operations; shopping for a digital camera; methods for recording and storing images; creating a business plan; developing a lucrative Internet marketing strategy.
Chapters cover resolution, scanners, Photo CD access, digital test prints, Web-ready images, file translation and conversion, removable media, pricing, digital delivery, and much more. The appendices contain tips for setting up a home-based studio, a glossary of digital imaging terms, and a complete listing of the companies mentioned, their addresses, and helpful Internet and Web locations. Re-Engineering the Photo Studio equips all photographers with the information and tools they need to maximize efficiency and profitability by bringing both their art and their business into the digital age.