PANASONIC

SIGMA 200MM F2 DG OS - SPORTS (SONY-E) (PRE-ORDER DEPOSIT ONLY)

The 200mm with the brightest F-number and outstanding optical performance―delivering stunning image quality that makes your subject stand out.  The Sigma 200mm F2 DG OS | Sports is the...

TAMRON 16-30MM F2.8 Di III VXD G2 (SONY E)

Expanding upon the success of the highly acclaimed TAMRON 17-28mm F/2.8 Di III RXD (Model A046), the G2, 2nd-generation emerges as an advanced 16-30mm F/2.8 Di III VXD G2 (Model A064). While...

SIGMA 17-40MM F1.8 DC ART (SONY E)

The Sigma 17-40mm F1.8 DC |  Art builds upon the groundbreaking innovations of the Sigma 18-35mm F1.8 DC HSM | Art, which earned high acclaim as the world’s first F1.8 zoom lens in the...

SONY FE 50-150MM F2 GM

The World’s first F2 zoom lens at 150mm with a constant F2 aperture is ideal for portraits, weddings, sports, and more. Sharpness and contrast rival prime lens quality, while F2 brightness,...

SONY FE 400-800MM F6.3-8 G OSS

The FE 400-800mm F6.3-8 G OSS is Sony’s first*1 α Lens that zooms to 800mm, with a range that is ideal for distant subjects as well as the creation of telephoto compression. The fast,...

SIGMA 16-300MM F3.5-6.7 DC OS - CONTEMPORARY (SONY E)

SIGMA 16-300MM F3.5-6.7 DC OS CONTEMPORARY SONY E The all-new Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest*1 for an APS-C format mirrorless...

SIGMA 300-600MM F4 DG OS - SPORT (SONY E)

Superior optical performance and agility for professionals: The innovative Sigma 300-600mm F4 DG OS | Sports combines the power of a prime lens with the freedom to zoom The Sigma 300-600mm F4 DG OS |...

SONY FE 28-70MM F/2 GM

An F2 standard zoom that rivals prime lens qualitySony’s first2 G Master™ standard zoom with constant F2 max. aperture is ideal for portraits and many other subjects. Its F2 aperture,...

SIGMA 28-105MM F/2.8 DG DN - ART (SONY E)

Constant F2.8 aperture across a versatile 28-105mm zoom Many conventional zoom lenses which have a reach up to 105mm do not offer a constant F2.8 aperture, usually dropping to F4 at the long end. But...

TAMRON 28-300MM F/4-7.1 DI III VC VXD (SONY E)

A perfect combination of light weight and zoom magnification lets you respond to all your shooting needs with just one lens. A 10.7x zoom that's extremely compact and lightweightTAMRON, the original...

SONY E 16-50MM F/3.5-5.6 PZ OSS II (PRE-ORDER DEPOSIT ONLY)

A great everyday APS-C lens for stills and movies This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and...

SIGMA 28-45MM F/1.8 DG DN - ART (SONY FE)

The SIGMA 28-45mm F1.8 DG DN | Art is the world's first full-frame zoom lens with a constant maximum aperture of F1.8, delivering sharpness and clarity comparable to that of a prime lens. Already the...