Latest from Sony
NEW! SONY A7R VI
The first in the α7R series to feature a fully-stacked Exmor RS image sensor, the A7R VI delivers enhanced image quality with readout speeds up to 5.6x faster. Take your shooting to the next level with 30 fps bursts at full resolution, 4K 60p without cropping, expanded dynamic range, and reliable low-light AF.
The BIONZ XR2 engine with an integrated AI processing unit delivers dramatic improvements in image and sound quality, power management, and responsiveness. High-speed processing enables up to 60 AF/AE calculations per second, blackout-free shooting, and 8K video, while the integrated AI processing unit enhances subject recognition and illumination estimation for unprecedented shooting support.
Superb stabilization performance maximizes resolution, preventing degradation due to blur. Stabilization is even more effective with compatible lenses, and telephoto lens shake is also effectively suppressed.
α7R VI: An advanced fusion of class-leading resolution, image quality, and speed.
NEW
Sony A7R VI - $4,498.00
NEW! SONY FE 100-400MM F4.5 GM OSS
INTRODUCING THE SONY FE 100-400MM F4.5 GM OSS
This exemplary 100-400 mm super-telephoto zoom lens is ideal for wildlife, birds, sports, photojournalism and more. Maximum aperture is a constant F4.5 and AF performance is fast and precise, easily maximizing the potential of Sony’s most advanced E-mount camera bodies. A lightweight inner-zoom design results in stress-free handling, while comprehensive control meets professional needs.
This lens delivers superb quality over a 100-400 mm range, extendable to 800 mm with an optional teleconverter. An ED XA (Extra-low Dispersion extreme aspherical) element plus XA, Super ED, and ED elements optimize chromatic and spherical aberration for high resolution throughout the zoom range. The ED XA and XA elements contribute to exquisite G Master bokeh.
Advanced algorithms and four of Sony’s XD (extreme dynamic) Linear Motors drive the floating focus groups for up to 3x faster AF. Tracking performance has been improved by up to 50%. Focus breathing and zoom related focus and axial shifts are minimized for smooth, professional looking movie imagery.
Magnesium alloy parts and painstaking design have resulted in an overall weight of just 1,840g (approx.). That is remarkably light for a super-telephoto zoom, allowing users to shoot long sessions with minimum fatigue. Inner zoom minimizes center-of-gravity shift when zooming, further enhancing handling and maneuverability.
NEW
Sony FE 100-400mm F4.5 GM OSS - $4,298.00